Cookie Policy

This policy explains how Author-it uses cookies and similar tracking technologies on our website (author-it.com).

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it.

How we use cookies

We use cookies to:

• Understand how visitors find and use our website
• Measure marketing performance
• Improve site experience over time
• Support our sales and customer success processes

We do not use cookies to sell your data or serve third-party advertising.

Cookies we use

Essential cookies

These are required for the site to function and cannot be disabled.

FlowAppz — remembers your cookie consent preferences.

Google Tag Manager — manages how and when other scripts load on the site.

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Analytics cookies

These help us understand how people use our site so we can improve it.

Google Analytics (GA4) — tracks page views, traffic sources, and user behaviour.

Microsoft Clarity — provides session recordings and heatmaps for UX analysis.

Ahrefs Site Analytics — measures website traffic and SEO performance.

Google Search Console — tracks search query and indexing data. No personal data is stored on-site.

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Marketing and sales cookies

These help us understand which campaigns drive pipeline and support our sales process.

HubSpot — tracks leads, form submissions, and marketing attribution.

LinkedIn Insight Tag — measures campaign performance and audience analytics.

Apollo.io — supports B2B visitor identification for sales outreach.

RB2B — identifies companies visiting our site based on anonymous visitor data (US-based identification only).

Your choices

When you first visit our site, you'll be asked to accept or decline non-essential cookies. You can change your preference at any time by clicking Cookie Settings in the footer. If you decline, only essential cookies will be used. This won't affect your ability to use the site.

Third-party tools

Each tool listed above operates under its own privacy policy. You can review them here:

Google — policies.google.com/privacy

HubSpot — legal.hubspot.com/privacy-policy

LinkedIn — linkedin.com/legal/privacy-policy

Microsoft — privacy.microsoft.com

Apollo.io — apollo.io/privacy-policy

RB2B — rb2b.com/privacy-policy

Ahrefs — ahrefs.com/privacy

Contact us

Questions about how we use cookies? Get in touch at marketing@author-it.com or visit author-it.com.