In the last section
In the first part of this series, we learned what a content strategy is and how components can be incorporated to enhance all-things-content. Check back with part one to understand best practices for finding, reusing, and delivering content. If that hasn’t already persuaded you to re-evaluate the content strategy in your organization, this will.
Here is why you need a component content strategy:
The Risk of NOT having a content strategy
Thinking about your own company, how is content accessed or shared across departments? How does Sales manage and create their materials? What about Customer Training, or any other department for that matter? More often than not, the answer is that content critical materials are created within these departments independently of one another. The same content is written and rewritten, over and over again in each department isolated from other parts of the company. These divisions, also known as silos, trap content within their materials never […]