I am a small business. I do not have hundreds of writers or multitudes of reviewers that large companies have. I use Microsoft Word; I email versions of documents for my colleagues to review – one after the other; and I store my finished documents on a file system or Dropbox, or sometimes even on my local machine! This is my content strategy and it works for my business albeit sometimes it is hard to find things.
If, however, you are an enterprise and you do have many writers and reviewers, and you are using a content strategy like mine, you have a problem. A BIG Problem! And this problem will manifest itself as huge inefficiencies, wasted time and inconsistent content.
But don’t fret, you’re not alone – the whole world has a content problem! This is because many enterprises use a strategy like mine, instead of a unified enterprise content strategy. I decided to research […]