Sales and Marketing

"Responsive and accurate doesn't have to be hard."

Sales and marketing teams must be responsive to the market's needs. Delays in responding to a potential customer can result in loss of revenue. Delays in marketing information can result in loss of market leadership.

But there's a difference in responding with any information and responding with accurate information. Author-it makes sure you always have the latest information.

Responsive and accurate

Because you can drag-and-drop existing content into sales proposals, product sheets, or project presentations, your response time is faster. Because you're reusing content that's already approved, your information is accurate.

Newly created or updated materials, such as sales proposals or marketing materials, can be instantly produced in a wide range of formats ready for distribution. Using Author-it templates, sales proposals and marketing materials always properly use the corporate branding.

Process improvements

• Convergence of organizational content. Each department works with their own content within Author-it, allowing other groups to reuse that content.
• A change in content in one location cascades through the entire organization. The reused content is linked, not copy and pasted. This is single source; editing the specifications of product A are immediately reflected in every document using that content.
• Instant publication to multiple outputs and sources. At the click of a button, any material you create can be published to multiple formats, published to your website, or sent for translation.
• Drag-and-drop style document creation. Using the search feature helps you to quickly locate content. Using drag-and-drop, you can then easily add the content to your document.

Empower your sales and marketing teams by bringing information to their finger tips.

All from One Source. Using One Solution.

This is simply a snapshot of Author-it's wide ranging feature set.

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