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Component Authoring – An Overview of Our Experience in Medical Information

Michael Rocco
Director, Business Planning and Communication
(Medical Information – Americas) at Pfizer Inc.

Come hear Michael share how Pfizer is revolutionizing content creation and maintenance by allowing for easy reuse of content. This talk will unveil a worldwide strategy optimizing global and local resources through the reuse of content regardless of who created it.

Michael will present Pfizer’s journey to date on this vision starting from market research through proof-of-concept to pilot. Come hear how one company is tackling some of pharma’s most critical medical and scientific content challenges