Long ago, when I owned my own technical writing outsource company, we hired a writer for a project. She reported to my project lead, who wanted to tear his hair out after the first month.

She couldn’t estimate how much work was left. She also couldn’t estimate how much she had done. We had no idea if she was on track or not.

This drove us crazy, as we had a content spec for the project and her topics were clearly assigned. We also had a hard deadline. But for some reason, she was at a loss to estimate how many topics remained before she was done. She was a great writer but this was surprising. How do you not know where you are in a project? How do you know you’re on track for the deadline?

Release states help you

The thing I like about release states is they help you see at a glance what content is in what state. If we had used Author-it with release states, we could have asked her to count the number of topics that had been moved to review and subtract that from the topics NOT in review yet to get a sense of where we were in the project.

And they’re customizable, so you don’t have to try to fit your specific content flow needs into what we thought they should be. Release states support your workflow the way you need your workflow to run. Release states are easy to set up and easy to use.

To learn more about how this works, watch this 5 minute video from our free Learning Center.

One of the things I love about being in the high tech industry is the learning never stops. I’ve always thought having a job where you do the exact same thing every day sounds terrifically boring. And in the high tech industry, that really doesn’t happen – every day brings something new.

Training

We’ve added training to my list of things I’m doing and I couldn’t be happier. I love teaching people. I’m so passionate about this industry and what we do. I get to now also help people by providing them the tools to learn Author-it. Then, after the training, they are going to do wonderful things with that knowledge and change the world.

And I get to be a small part of that. Wonderful.

Towards that end, we’re doing several things at Author-it, short term and longer term.

Online training is free

In case you’ve not heard, we’ve made all the materials for our Core training available in small nuggets and it’s all free. If you have 10 or so minutes, you can watch a video specifically about what you want to review and then get on with your day.

This is a Big Deal.

If you want to add to your skillset and learn Author-it, you can do that with the Learning Center and an evaluation copy of Author-it. If you want to brush up on something – perhaps your company has finally decided to do online help – you can refresh your knowledge in the Learning Center.

Did I mention it’s free?

Already popular

Based on the stats, this resource is incredibly popular already. If you’ve not been to the Learning Center, I strongly recommend you get over there and check things out.

This has been a very busy week for the technical content world.

Author-it 5.5 is released

As you know by now, we released the latest version of Author-it 5.5 to great excitement in the industry. Once again, we’ve redefined the possible in the content authoring and managing world. For more details about what this release includes, click here and then sign up for the free webinar that shows you how the Author-it Reviewer works.

June 1st at 2pm Pacific. As always, if the time or date don’t work for you, sign up anyway to get a link to the recording the next day.

This hour long webinar is a don’t-miss event. We strongly recommend inviting your boss as well. S/he’s going to want to see this. Author-it Reviewer is changing collaborative work forever.

Author-it Learning Center

If you’ve been interested in learning Author-it, we have an option you’re going to love: free, on-demand training.

The Author-it Learning Center includes videos to help you understand the basics of Author-it. You learn what objects are, how to import and author content, and how to customize your outputs.

It’s all online, ready for you to view when you’re ready to learn. Each session is under 15 minutes, making is easy to find the time to learn something new.

Even if you know Author-it, it’s a great way to refresh your skills or review something you may have forgotten. What a great way to get the information you need and move on with your day.

The STC Summit Conference

And finally, this week was the STC Summit Conference. We want to thank the many many people who came by the Author-it booth to find out how our products can make life easier.

150 people wore Author-it tee shirts for the special Apple iPad give away. We talked until we had no voice, gave out chocolate Kiwi Fish, and awarded the iPad to Andrea Wenger.

A great time was had by all, as you can see in the picture below.

For most companies, the content they create is critical to the running of the business. Consider for a moment:

• Policies and procedures – state how the business is to be run, who does what and how. In industries with oversight, such as finance or medical, the business also must show auditors how the company has been running since the last audit. Failure to show this content can result in heavy fines or other bad things.
• Internal product documents – describe how products should work, the thought processes, the solutions, and so on for developing the products sold. Without these documents, a business has no idea how it builds what it builds. It also don’t know why decisions were made to do X rather than Y.
• External product documents – explain how to use the products to the people who purchase the products. If the external documents are not helpful, the business (at best) incurs an unreasonable support cost or (at worst) has a high return rate. Both impact available capital in the business. If the business functions in a regulated industry, it must keep the history of the external documents to show potential auditors how the product was described to work or potentially face large fines.
• Customer support documents – help internal support teams and external customers find a solution to their problems. For expensive internal support teams, quickly finding and understanding how to help a customer gets the customer off the phone and able to move forward. External customers who find a solution on the support site and never call is the ideal, as it costs the company less than pennies per customer.
• Training materials – few staff arrive knowing how the company works, what safety information they need to know, or how the products work. Training is how a company shares it’s tribal knowledge with the new tribe members. Many companies save a great deal of money on their insurance by making sure all new employees are trained in the required safety protocols. If the business needs to train customers on how the products work, the training center is a profit center.
• Marketing collateral – positions the products to the appropriate sales market. Few companies have a product so needed that no advertising is needed to sell the product. Failure to attract customers to the products negatively impacts the business.

Content as a business asset

The groupings above just touch on the broad types of content a business needs to manage. Even a small mom-and-pop store has some of the types of content listed above. For large international companies, the sheer amount of content assets, just as with hardware assets, for example, can be overwhelming.

Best of Breed companies know their business content is an asset that needs to be managed, just like the other assets in the company. Most companies track the computers and cell phones they use, for example. Annually, all the equipment is inventoried to make sure they have what they think they have.

Many companies never think about the business content as a business asset. The content that’s critical to the business is in Word or Powerpoint files or who knows, saved everywhere: on people’s local computers, somewhere on the network, maybe on a Sharepoint site. No one has any idea how much content they have, much less where it all is or what the most recent version might be.

If you ever wondered what Author-it products do, this is what we do. Our products help you manage your business content as the business asset it is.

In other news

We have a new line-up of free webinars coming your way in April and May. We’re really pleased with the offerings and hope you are too.

High on the list of must attends are 2 in particular:

Content Development: Future Trends, Future Solutions
Paul Trotter, CEO of Author-it Software Corporation shares his vision of the future in this hour long event. You’ll leave knowing what trends are and what you need to prepare for now.
April 25 at 4pm Eastern time.  To sign up for this tools-neutral webinar, click here.

What’s New in Author-it 5.5
Additionally, we have several webinars scheduled to show you what’s coming in Author-it 5.5. To see the times and dates, click here.

You know we’re attending several shows in the next few months. But did you know you have other ways to learn about Author-it?

Webinars

Not only are we attending several trade shows in the near future, we have online webinars available for you to attend.

Author-it Morning at WritersUA

If you are interested in seeing some useful tips, talk to Author-it people, and have some coffee and you’re either in So Cal or at WritersUA in March, you want to jump on the Author-it Morning event March 12 2011, 9am to Noon.

If you’re interested in attending this event, send me an email at sharon.burton@author-it.com with Author-it Morning in the subject line. We’re charging $49 US for the event but I can get that waived. Since I’m organizing the event, I have some sway!

See you then!

We’d like to know what your content trends and needs are for the next 2 years or so. Towards that end, we’ve created a survey. You can take the 10 question survey at http://www.surveymonkey.com/s/QSN8M2G.

Personal information not required

We’re not tracking IP addresses, although you can only take the survey 1 time from each IP address. Personal information about you is not required to participate in the survey.

We’re also giving a prize if you’d like to identify yourself. After the survey closes, one winner will be selected to win EITHER a free license for Author-it OR one free training session in the next six months. It’s the winner’s choice.

To participate in the prize drawing, you must provide your contact information at the end of the survey.

Tell your friends

Please feel free to share the link and tell your friends. The survey closes at the end of December, just before midnight US time, I believe.

What if Author-it hosted a webinar called “Ask the Pros”?

You brought your TechComm questions and they were answered? Perhaps I get a career person, a docs manager, and a tools person, for example.

You guys bring your questions – from How do I? to What’s the best practice for…? to Why can’t I get hired?

And the team of “experts” answers your questions? (understanding that we’re all expert in some area)

Sound interesting? If so, post in the comments area with ideas or thoughts.

We’re starting a new Webinar series. Often, these will be about our products, but not always.

If you want to learn more about what Author-it does or how to use it in your environment, we’ve got you covered. But we’re also going to have webinars to just keep you educated in topics that you may be interested in around the content development space. And because these are live, you can ask questions.

We’re trying to schedule these so that they are available to as many people internationally as possible, given that the presenter – Sharon! – is based in the Pacific time zone and occasionally does sleep. If you can’t make the time or date listed, sign up anyway. We’re recording the webinars and you can get the link automatically the next day.

To see the current listings, click here.

This videos will guide you through the installation and set up of Author-it Aspect for the first time.  This guide can be used for the evaluation or full license version. http://author-it.com/j1oyf6

Visit our YouTube Channel for more videos.

Hello, I’m Kendra Carter, an Author-it consultant and trainer here at Author-it Software Corporation. I’ve been an Author-it user for the past nine years now, and I have to say, I am so proud to see how the product continues to grow and expand its content reuse and single sourcing strategies. With the release of 5.2 and structured authoring, clearly Author-it continues to keep up with what’s next in the content management industry.
Speaking of keeping up, how are your Author-it skills? Would you like to learn more about using Author-it . . . for free?!
Attend a free Author-it training at DocTrain West! We’re offering a one-day Author-it basic training post-conference, Friday, March 20, 2009 from 8:30-5:00. This two-part training begins with basic authoring techniques and single-source strategies that make Author-it the leading product for content reuse; it concludes with training on our new, highly anticipated structured authoring option. We’ll talk about best practices for implementing structured authoring on Author-it content. We’ll first put our designer hat on and look at implementing structured templates using the new Author-it Structure Builder. We’ll discuss how to write rules and how to give authors helpful examples and tips on following the rules. Then, we’ll put our author hat on and learn how to create content based on structure rules and what steps to take to verify that content “validates” against these rules. Existing Author-it users—in case you’re wondering, you can impose structure on previously structured content! We’ll talk about how you can implement structured authoring on existing content and helpful tips for doing so.
This training would also be helpful for any existing v4 customers who are wondering whether they should upgrade to Autohr-it 5. You’ll get to see the new interface and it’s many features.
I promise you won’t need to know much about using Author-it before training. Just sit back and watch as I explain and demo basic Author-it functionality. Take the complimentary student materials and exercises home with you to try on your own time. And, feel free to ask any product-related questions as we go.
So, join me for our DocTrain West post-conference training. Be sure to bring your laptop if you would like to follow along. Here’s some more information on the session.
Hope to see you there!
Posted by Kendra Carter, Author-it Senior Consultant, Author-it Software Corporation, kcarter@author-it.com