Author-it in the News – Kiwi business stars earn their stripes in the US.
By Karyn Scherer – NZ Herald
[ Extract from article ]
Paul Trotter likes to joke that he has “two lives, one wife”. He means that he spends up to a third of each year overseas, and two-thirds in Auckland, where his long-suffering family have become used to his frequent absences.
It’s a sacrifice he’s prepared to make for a bit longer yet, to allow him to focus on a crucial growth phase for the software company he founded 14 years ago in a spare room at home.
What began as a single product to make desktop publishing easier to manage has evolved into a sophisticated solution for content management which is used by some of the world’s biggest companies, such as Coca-Cola, Computer Associates, and HP.
Trotter knew right from the beginning that he would have to target overseas markets, as New Zealand was simply too small.
